Design: Ryan Hicks

Identity proposal for spirits importer. Plays on an ethereal interpretation of the element 'spirit' attributed to spirits and liquor. Bubbles and radiant character manifest in circles above the leaning T logo, a bit tipsy itself. Photography would also play on the blurry abstractions and indulgence of drunkenness.

Colors are warm and engaging. Smooth surface textures are punctuated with die-cut holes for orientation, playing with the languages of Morse code and braille to communicate through distorted senses.