Notespark is a popular note-taking, sharing, and syncing app for iPhones, iPads, and the web. The brief: We have a good product but our mark is meh, please make it awesome.
The mark needed to convey notes and syncing. The existing Notespark brand (lockup, aesthetic) was open for reconsideration although there wasn't going to be a big investment in redoing the pre-sale web site. The existing brand wasn't particularly strong, but did distinguish from others in the market. The goal: create differentiation in a well-defined competitive space with a strong and unique mark that communicates function and character.
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