CS4 updated and refined the controversial desktop system introduced for the Macromedia-enriched Adobe CS3. Improvements to the ever-growing system were many - sharper, crisper, brighter - but this release also marked the quiet yet confident introduction of what would become Adobe's new corporate typeface, Clean. More »
The difficult challenge of branding a new technology platform was brought in-house and landed on my desk. Adobe's AIR (Integrated Runtime) is a platform melding the unique authoring and functional capabilities of Flash, Flex, and web-based technologies for online and offline applications. The mark's form was informed by the melding of the separate technology platforms into one friendly and dynamic whole. More »
CS3 was an epic renovation of every Adobe and Macromedia product identity found throughout the desktop. The primary challenges were to develop a system to merge the Macromedia and Adobe product lines, and to tie the product icons together to work side-by-side harmoniously. Elements were created to maintain a 1:1 correlation between application, native file, and other high-level product ID touchpoints from install through workflow. More »
Full brand identity for international water-purification/social-health organization. Waterhealth is doing visionary work applying technology to relieve destitution in third-world countries; healthier people are more enabled to develop strongly as a society. More »
New website and brand renovation for a small San Francisco tea company. TeaGW's brand represents the experience of tea as an art form — from the origin of the tea through to the environment it's enjoyed in. More »
Prototyp is a multi-faceted design exercise which explores sports-prototype racecar engineering. Technical illustration, product design, structural and surface engineering, language-independent instructional design (for an international audience), and ecommerce development support the exercise. Ultimately the subjects are rendered Origami-inspired paper model kits. More »
March 3 2003
Identity
Identity
Cycle Specialties in Modesto is one of the top BMW motorcycle dealerships in the Central Valley. CS designed a new logo and identity package to align itself more closely to the BMW brand while retaining a unique character. Logo, color, and identity applications were developed complimentary to BMW's very clean and modular identity. More »
Identity proposal for spirits importer. Plays on an ethereal interpretation of the element 'spirit' attributed to spirits and liquor. Bubbles and radiant character manifest in circles above the leaning T logo, a bit tipsy itself. Photography would also play on the blurry abstractions and indulgence of drunkenness. More »
Identity and collateral system for the Karting program at Jim Russell Racing Schools. Photography, video stills, and layout capture the frenetic experience of karting. More »
Orange Photography is a collective of photographers exploring and redefining the photographic medium. Agency, art studio, photographic services, digital lab, ecommerce-driven gallery and print fulfillment... all approached with the same expression of excellence and diversity. 2003 Webby Business Award Winner "Best online and offline brand experience"
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Branding project for motorsport communications firm, inspired equally by hyper-real experiences and the virtual: data presentation, video games, vicarious experiences. "Visualizing Motorsport". More »