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Web
Prototyp is a personal project which has provided me with experience building an ecommerce solution, doing international instructional graphics, and running a small retail business. For this next version of Prototyp, I looked to the design of a completely revamped website as an opportunity to extend my work in pure CSS design to responsive screen-size breakpoints.
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Proposed community and gallery vision work for Adobe Creative Cloud. While working files live and breathe behind a private cloud-synced workflow, the public gallery experience is focussed on connecting people, products, and techniques through a showcase of finished work.
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Brand and marketing effort for Orange Exposure's Professional Network services. Primary challenge was to communicate the service effectively and distinctly from competitors in the marketplace, with the peculiar twist of needing to reach out to a visually-oriented audience in a visually-saturated marketplace. Rather than using imagery, we used a distinct graphic treatment suggestive of a spreading organic system... we effectively turned the Orange Photography "Dot" into an infectious virus.
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The tension between fine art and commerce drives this second campaign for Orange Exposure. A flirtation with dualities, the campaign explores and challenges the distinctions between photography as documentary and as personal expression, between art and business.
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Series of postcards and web banners promoting Orange Photography's first fine-art gallery show, SF Faces. In collaboration with Start Soma.
More »Prototyp is a multi-faceted design exercise which explores sports-prototype racecar engineering. Technical illustration, product design, structural and surface engineering, language-independent instructional design (for an international audience), and ecommerce development support the exercise. Ultimately the subjects are rendered Origami-inspired paper model kits.
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