Orange Exposure Duality
Works / Print.
The tension between fine art and commerce drives this second campaign for Orange Exposure. A flirtation with dualities, the campaign explores and challenges the distinctions between photography as documentary and as personal expression, between art and business.

Design, production: Ryan Hicks.
Contributors – Producer: Jack Huynh; photography: Andy Berry, Gene Hwang, Jack Huynh.

Magazine ads.

Postcard series, each targeting a specific portion of Orange's broad base of products.

"Duality" brand theme carried through to dynamic front-page images on Orange Exposure. The paired images change on each visit.