Works / Identity.

Brand identity and web experience for web and mobile ride-planning tool.

Ride is the first of several outdoor-activity planning tools being built on the Explor platform. Ride brings together everything needed to plan out a bicycling experience: routes, event listings and registrations, personal and club calendars, built-in messaging for coordination, and connections to the supporting community of shops, coaches, organizations, and brands.

Ride brand elements include the badge graphic, type treatments, and textures work together to form a flexible visual language which can be applied in combinations across many surfaces and in many contexts.