Identity and collateral system for the Karting program at Jim Russell Racing Schools. Photography, video stills, and layout capture the frenetic experience of karting.

Design, photography, production: Ryan Hicks
Collaborators - Design, photography: Ryan Tandy; RedKart logo design: Huck Gee; Client: Kjell Kallman.

An elevation-drawing of the new race track flows across all the pages; braking markers are positioned along the length of the full lap, pointing out where the corners are located. A separate translucent overlay matches pricing with the brochure's course descriptions.