Over 20 years of Macromedia culture and corporate adventure captured in this timeline-based information graphic. Total annual revenue is subdivided by product, and a given row height is relative to the density and significance of that year's events. More »

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Artwork created for the new Orange Photography office entry wall. A unique piece in that it represents Orange Photography as a master brand but also communicates through visual devices familiar from Orange Exposure marketing work. More »

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The tension between fine art and commerce drives this second campaign for Orange Exposure. A flirtation with dualities, the campaign explores and challenges the distinctions between photography as documentary and as personal expression, between art and business. More »

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Series of postcards and web banners promoting Orange Photography's first fine-art gallery show, SF Faces. In collaboration with Start Soma.

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Brochure capturing the core vision and drive of this small independent racing team. The story and language were created specifically with the Malaysian sponsor (and major investor) Proton in mind. Images were shot over the course of a year during the development of the team's all-new four-stroke racing machine. More »

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Identity and collateral system for the Karting program at Jim Russell Racing Schools. Photography, video stills, and layout capture the frenetic experience of karting. More »

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The story of the 2000 MotoGP season told through a montage of photography and competitor's words. A richer experience than the typical motorsport annual, the book was intended to become a companion volume to Quokka's earlier Whitbread.org/book project. More »

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Nine-months-worth of digital assets from Quokka's live race coverage are mapped to GPS satellite tags over the competitors' 32,000 nautical miles of racing. Each interlocking spread of the book presents the prevailing content for a two-day period. When tiled together, the book's spreads cover a 10'x40' foot wall with a map (and story) of the entire race. More »

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Super-low-budget, clandestine promotional media produced as a quarterly one-color newsprint fanzine. Stacks were quietly dropped off on the flyer table of our favorite Bay Area record shops, possibly (probably) illegitimately inserted into SF Weeklys, and snuck into various nooks and crannies of hotels, bars, and hangouts throughout the city. More »

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