Works / Identity

Identity and mark development for Adobe Vibe.

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Prototyp

First started in 1999, Prototyp is a personal project which enables me to explore all manner of disciplines; from informational graphics to ecommerce, 3-d modelling to race-car liveries. Branding and identity is a big part of the visual language for Prototyp, too.

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notespark

Notespark is a popular note-taking, syncing, and sharing app for iPhones, iPads, and the web. The brief was short and simple: "We have a solid product but our mark is meh, please make it awesome."

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cs5 desktop

The Adobe / Macromedia merger created a massive product brand and identity strategy challenge: two distinctly different companies became one, with the combined product offering somewhere in the neighborhood of over a hundred unique identities, which all must evolve into a cohesive and functional interoperable system (which in turn must also represent Adobe as a proud parent brand.) As a result, Adobe has the single biggest visually integrated brand system in history.

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CS4 updated and refined the desktop system introduced for the Macromedia-integrated Adobe CS3 era. Visual improvements to the ever-growing system were many - sharper, crisper, brighter - but this release also marked the official yet quietly in-progress introduction of what would become Adobe's new corporate typeface, Clean.

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dentity, logo mark, and icon development for Adobe's AIR (Integrated Runtime). Air is a development and distribution platform melding the unique authoring and functional capabilities of Flash, Flex, and web-based technologies for online and offline applications.

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CS3 was an epic renovation of every Adobe and Macromedia product identity found throughout the desktop. The primary challenges were to develop a system which would successfully merge the Macromedia and Adobe product lines in a way which would tie the product icons together to work side-by-side harmoniously.

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pro_brochure-outside.jpg
Brand and marketing effort for Orange Exposure's Professional Network services. Primary challenge was to communicate the service effectively and distinctly from competitors in the marketplace, with the peculiar twist of needing to reach out to a visually-oriented audience in a visually-saturated marketplace. Rather than using imagery, we used a distinct graphic treatment suggestive of a spreading organic system... we effectively turned the Orange Photography "Dot" into an infectious virus. More »
experience_14.jpg

Short film capturing the work of the Adobe Experience Design Team (XD). A demo reel of sorts revealing the revolutionary interaction patterns and application design methodologies created by the team.

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[ early prototyp brand mark ]

Prototyp is a multi-faceted design exercise which explores sports-prototype racecar engineering. Technical illustration, product design, structural and surface engineering, language-independent instructional design (for an international audience), and ecommerce development support the exercise. Ultimately the subjects are rendered Origami-inspired paper model kits.

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Orange Photography is a collective of photographers exploring and redefining the photographic medium. Agency, art studio, photographic services, digital lab, ecommerce-driven gallery and print fulfillment... all approached with the same expression of excellence and diversity. 2003 Webby Business Award Winner "Best online and offline brand experience" More »