Orange Professional Network
Works / Identity.
pro_brochure-outside.jpg Brand and marketing effort for Orange Exposure's Professional Network services. Primary challenge was to communicate the service effectively and distinctly from competitors in the marketplace, with the peculiar twist of needing to reach out to a visually-oriented audience in a visually-saturated marketplace. Rather than using imagery, we used a distinct graphic treatment suggestive of a spreading organic system... we effectively turned the Orange Photography "Dot" into an infectious virus. pro_brochure-inside.jpg Website marketing page headers.
pronet_headers_1.jpg
pronet_headers_2.jpg
pronet_headers_3.jpg

pro_light-dots.jpg pro_dark-dots.jpg

Collateral. 96" x 34" four-color banner, 11" x 8.5" four-color tri-fold brochure.

Collaborators – website architecture, development, engineering: Jack Huynh.