First started in 1999, Prototyp is a personal project which enables me to explore all manner of disciplines; from informational graphics to ecommerce, 3-d modelling to race-car liveries. Branding and identity is a big part of the visual language for Prototyp, too.
The project has had something of a re-launch with a brand update and a completely new website.
Prototyp's original double-slash-in-a-red-square logo design dates back to 1999. The concept behind the mark was precision and accuracy, reflecting how the models matched in "parallel" one-to-one with the features and details of their full-size subjects.
The brand aesthetic was very clean, inspired by NASA and Chaparral (the 1960's era Texas-based Can Am race-car team).
The Prototyp new logo carries this parallel idea further, incorporating a stylized "P" counterform into a hexagonal silhouette comprised of parallel angled cuts.
[ new mark samples array ]
Experiments with 45º angled graphics on LMP renders in Decim8 (an iPhone photo app) helped me visualize how the mark's geometry and proportion could work.
To make highly dynamic car graphics, I wanted a strong mark which would set up interesting intersections and offer a multitude of ways it could be used. The new logo works in any rotation, and does amazing things when overlaid in big layers across a racecar.
Probably the single greatest test for a brand is a racing car livery. Here are some variations for the Prototyp Motorsport Works Racing Team.
Much more can be seen at the Prototyp Works website.