Identity and mark development for Adobe Vibe.
Vibe's logo started as an internal non-Adobe-branded project called Velo (an anagram of Love). That app's mark is percussive and fun, all 45º angles and balanced on its corner.
With Vibe's final product naming, we adapted the dynamic chunky angular feel and incorporated a small video-play triangle in the center counterform.
Vibe has and has been released under Adobe Labs as an experimental app. Check out the app design here.
[ add t-shirts, cards, website, watermarks ]