Notespark is a popular note-taking, syncing, and sharing app for iPhones, iPads, and the web. The brief was short and simple: "We have a solid product but our mark is meh, please make it awesome."

The artwork for "Not for Anyone" started with key elements of the art direction already set by Count. I expanded on the direction with additional photo-composite collage, noise, and type treatments to create this four-panel cd package.

The Adobe / Macromedia merger created a massive product brand and identity strategy challenge: two distinctly different companies became one, with the combined product offering somewhere in the neighborhood of over a hundred unique identities, which all must evolve into a cohesive and functional interoperable system (which in turn must also represent Adobe as a proud parent brand.) As a result, Adobe has the single biggest visually integrated brand system in history.